FROM THE GARAGE
TO THE BLOCK
No investors. No marketing team. Just a Cuban kid from Jersey with a family recipe and too much audacity.
IT STARTED WITH THE DOUGH
Chef Gus didn't go to culinary school to learn how to make empanadas. He learned in his grandmother's kitchen, watching the way the dough was folded, pinched, and fried.
But he didn't want to just recreate the past. He wanted to Remix it.
Starting in a literal garage in 2021, selling directly to friends via Instagram, the operation grew. The "Everything Bagel Empanada" broke the internet (locally speaking). The demand outgrew the garage.
RESPECT THE ROOTS.
REMIX THE FUTURE.
We honor traditional Cuban flavors, but we aren't trapped by them. We add Jersey grit, hip hop culture, and modern technique.
THE TIMELINE
THE EXPERIMENT
Gus starts testing recipes during lockdown. The dough recipe is perfected after 54 attempts.
THE GARAGE ERA
Sales via DM. Pickups from the driveway. The "Everything Bagel" flavor goes viral in Nutley group chats.
THE SHOP OPENS
Cubita Café opens on Franklin Ave. Designed to feel like a living room for the culture.
THE TAKEOVER
Catering, food truck, and the best coffee in North Jersey. We're just getting started.
